Using a new level of analytical rigor with custom built dashboards, creative strategy and testing, and thoughtful media buying strategies. In a short period of time, lifting ROAS by more than 2X per client, allowing companies to drastically scale revenue while spending efficiently.
Paid Social Creative Specialist
Responsible for creating captivating and high-performing visual content for paid social media campaigns. My creative expertise was be instrumental in driving engagement, conversion, and brand recognition through paid social advertising.
My contributions focus on capturing the audience's attention, conveying the campaign message effectively, and ultimately driving desired actions such as clicks, conversions, or brand engagement.
Role and Contributions
Brand social media campaign conceptualization.
Design and produce compelling visual and copywritten content for paid social media ads, including images, videos, animations, and graphics. (Pinterest, Facebook, Youtube, Instagram, Twitter, Linkedin etc.)
Collaborated with the marketing team to set up A/B tests for ad creatives, analyzing test results and iterate on creative elements to improve ad performance.
Ad personalization and targeting.
Visual storytelling through channels, assisted by organized asset management.
Monitor the performance of paid social ad creatives, analyzing metrics such as click-through rates (CTR), conversion rates, and engagement rates.
Stay updated on the latest design and creative trends incorporating innovative design elements and techniques into ad creatives.