Elemental builds bridges between companies and their customers, connect brands with their audiences, and connect people with extraordinary experiences. We help form lasting loyalty and real relationships.
Social Media Management and Development of over 10 Influencer Campaigns
Focus on enhancing each brand's online presence, engagement, and reach through strategic social media management and collaboration with influencers.
The majority of my contributions were dedicated to building and maintaining a strong online presence for an organization, fostering engagement with the audience, and driving business growth through effective social media strategies and campaigns.
Role and Contributions
Social media strategy inclduing competitor analysis to identify trends, opportunities, and best practices in the industry.
Develop a content calendar outlining the type and frequency of social media posts, collaborating with content creators to produce engaging and visually appealing content.
Manage and optimize brand presence on major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
Major focus on audience engagement and social media growth.
Influencer campaign planing, organizing and executing, including campaign briefings, content approvals, and scheduling.
Performance analytics and tracking, generating regular reports showcasing the impact of social media efforts, including reach, engagement, and ROI.
Manage budgets allocated to social media marketing and influencer collaborations.
Build and nurture an online community around each brand, encouraging user-generated content and interactions.
Case Studies
Amaro Montenegro - One Spirit, Endless Possibilities
‘One Spirit, Endless Possibilities’ launched in 2021, which featured an all-new look and feel, seasonal campaigns, new e-commerce platforms, and activation creative. Influencer marketing was a key part of our ‘liquid to lips’ strategy, so we engaged exciting creators across social media to showcase Amaro Montenegro in action—including cocktail demos, free shipping promotions, and more. On top of this, our work brought Amaro Montenegro to new audiences through curated cocktail kits in partnership with Cocktail Courier, and the mobile amaro pop-up bar, Bar Monte.
This campaign hit over 5,000,000 impressions, with influencer content interactions increasingly social media KPIs by over 5% in two months. The main focus of my work in social media has been to build brand identity and strengthen connections with followers.
Select Apertivo - A Perfect Pairing
In 2021, we launched a new vibrant, premium look and feel, which came to life in seasonal timely campaigns, contests, and a new e-commerce platform.
To help our audience embrace the Venetian lifestyle in every way possible, our platform leveraged influencer content that promoted hero cocktail recipes to enjoy and the best occasions to serve Select. We partnered with Cocktail Courier to design a Summer Select Spritz kit to make indulging in a Select Spritz even easier.
This campaign reached over 3,000,000 impressions in one month. Select Apertivo follower growth increased by 20% throughout this campaign.